Should I Sell My Home Myself?
The Best Way Home
                    Marketing Your Home
It's a question thousands of homeowners ask
themselves every year. If you're one of them,
you have some difficult decisions awaiting
you. Because selling your home can be a long
and complex process. So it's important to
think about all the potential implications
- both positive and negitive - before choosing
to go it alone.

To help you make the decision that's right
for you, below is a list of some of the duties
and responsibilties you would face as an
independent home seller.
  • Independent home sellers must also
    market their properties to the public.
  • That means:

    • Putting up signage that is consistent with local ordinances
    • Developing and paying for display and classified ads in your local newspapers
    • Holding Open Houses
    • Working to ensure your home gets good word-of-mouth exposure among your friends, neighbors and community organizations
Pricing Your Home Showing Your Home
  • Your first responsilbility as an independent home seller is assigning your home an accurate value, meaning the highest price a ready, willing and able buyer will pay.
  • As part of that decision, you need to consider comparable properties in your area, current market conditions, as well as the cost of financing and its availability.
  • Remember that your listing should be in line with comparable properties and market trends - you don't want your home to linger on the market or sell for a lower price than you might have otherwise received.
  • You should also remember that "For Sale by Owner" homes typically attract bargain hunters who may expect you to too, are looking to save money on REALTOR(R) commissions.
  • As an independent home seller, you would be responsible for all showings of your home.
  • With that in mind, always encourage prospects to make an appointment, and discourage drop-ins.
  • Work to screen the "buyers" from the "lookers" - curiosity-seekers are common at "For Sale by Owner" homes.
  • You should also pre-qualify potential buyers to ensure they can afford to buy your home.
  • When the time comes to negotiate, you'll need to be prepared and informed.
  • Try to resolve any doubts your buyers might have, work to keep their interest high and make a final agreement as quickly and efficiently as possible.
  • Once an offer is made, agree on the price and terms, respond to objections and try to be responsive and flexible to legitimate concerns.
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